Our team has extended the brand's primary color palette based on its logo, which includes black and red, and introduced distinctive patterns to enrich the brand's visual identity.
While designing the menu, we emphasize simplicity and cleanliness.
In terms of photography style, we use a black background and incorporate Chinese decorations around it, creating a simple yet memorable
overall look.
团队在依据它logo的颜色，黑色和红色，延伸了品牌的主要色系，加入富有记忆点的图纹添加丰富性。平衡了中国传统元素和现代感，让品牌形象看起来更高雅。菜单设计上我们舍弃了以往中餐繁复华丽的排版，强调简单干净。
拍摄风格上以黑色背景为底，在周边加入了中式装饰品，整体看起来简单但有记忆点。
